Viral Videos

The Pointe Shop Goes on the Road: Josephine Lee Explores 4 California Studios

Photo Courtesy Lee

A few weeks ago, we shared the first five vlogs from master pointe shoe fitter Josephine Lee's West Coast tour. Now, Lee is back with videos from four California cities—Morgan Hill, San Francisco, Roseville and Oakhurst—to wrap up her 20-day tour. Lee shares a bit about the training at each studio, as well as advice on what dancers should look for in their first pair of pointe shoes and what to do if your feet are very different from each other. Lee also touches base with a physical therapist for advice on the most common pointe shoe injuries. Later this summer, Lee will take her wares to summer intensives around the country—stay tuned!

South Valley Dance Arts in Morgan Hill, CA

Lee reports from the suburbs of San Jose on the diverse training methods at South Valley Dance Arts, which range from Balanchine to Cecchetti to Ukrainian folk dance.



San Francisco Performing Arts Physical Therapy in San Francisco, CA

Taking a break from a long string of studio visits, Lee chats with physical therapist Kendall Alway on the injuries that she sees from poorly fitting pointe shoes. She also gives advice to a student with two very different feet. Also... did you know that bendy straws were invented in SF?


Northern California Dance Conservatory in Roseville, CA

Before heading to Roseville, Lee takes us around Sacramento, California's state capital. At the Northern California Dance Conservatory, ballet director and former Joffrey Ballet principal Michael Levine discusses the studio's training methods.


Yosemite Dance Company in Oakhurst, CA

Oakhurst marks the final day of Lee's tour. Lee gives tips to students going up on pointe for the first time, and reflects on her 20 days on the road.

Health & Body

Josephine Lee of the California-based ThePointeShop explains how to find the best fitting pointe shoes when recovering from a broken metatarsal, plus extra tips on recurring injuries, and getting over the box of your shoes.

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Ballet Training

Argentinian ballerina Paloma Herrera, who is now the artistic director of Ballet Estable del Teatro Colón in her home country, joined American Ballet Theatre at just 16 years old and was promoted to principal at 19. Over the course of her 24-year career with ABT, she became known for her maturity and range as an artist. Still, ingenue roles remained one of her hallmarks due to her ability to portray youth with honesty. She even danced Giselle for her ABT retirement performance. In this clip highlighting the first act variation in Giselle, she conveys the character's innocence with unaffected sincerity.

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Site Network
(From left) Gonzalo Garcia, Sara Mearns, Isabella Boylston, and Calvin Royal III in Ezra Hurwitz's "Mobile Devices," courtesy Ezra Hurwitz

Apple—continuing their sensational streak of genius dance collabs—has done it again, with a sleek promo video for the new iPhone that features the ballet world's best and brightest.

The beautiful short film, titled "Mobile Devices" (we see what they did there!), is directed by former Miami City Ballet dancer Ezra Hurwitz. It follows a day in the life of American Ballet Theatre soloist Calvin Royal III and New York City Ballet principal Sara Mearns, and also includes appearances by NYCB principal Gonzalo Garcia and ABT principal Isabella Boylston. "I wanted to showcase the experience of an African American male ballet dancer alongside the more traditionally featured white female ballerina," says Hurwitz, who frequently collaborates with stars of the dance world. "That said, I also wanted to keep it fun and visually driven, and make it a real celebration of these dancers' artistry, athleticism and determination."

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Viral Videos

Master pointe shoe fitter Josephine Lee of the California-based ThePointeShop chats with Cincinnati Ballet principal Sirui Liu to hear all about her journey to find the perfect pointe shoes, and the additional customizations that she makes.

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