Watch Washington Ballet Channel Austin Powers

Ballet dancers have become the go-to for ad campaigns lately—just last month we wrote about PUMA’s collaboration with New York City Ballet for the shoe company's “Swan Pack” collection. Now, dancers from The Washington Ballet are getting in on the trend. The company recently teamed up with creative agency Design Army to promote CityCenterDC, the city’s newest shopping district. In a wacky, retro–inspired video, the dancers (led by the dashing Daniel Roberge) shimmy, shake and pony step their way through the DC streets.

The two-minute video, choreographed by former TWB artistic director Septime Webre, is part Austin Powers, part West Side Story, with dancers leaping through the shopping complex in colorful street clothes and sneakers. According to the agency, the campaign’s tag line, “District of Joy,” aims to bring positive morale back to the nation's capital, an area bombarded with daily political upheaval. That may be a tall order for an ad campaign, but these dancers certainly look like they’re having fun.

TWB dancers in CityCenter DC's "District of Joy" ad campaign. Photo courtesy CityCenter DC.

 

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Class of 2020, These Ballet Stars Have a Heartfelt Video Message Just for You

Congratulations to this year's graduating seniors!

You might not have had the chance to take that long planned-for final bow, but we're here to cheer you on and celebrate all that you've accomplished. And we've brought together stars from across the ballet world to help us; check out the video to hear their best wishes for your futures.

To further fête all of the ballet grads out there, we're also giving away 100 free subscriptions to Pointe... plus, one lucky bunhead will receive a personalized message from one of ballet's biggest stars. Click here to enter!


Courtesy Boylston

Is the #EsmeraldaChallenge Quarantine's Next Big Thing?

By this point in the coronavirus pandemic shutdown, people are completely burned out on dancing at home. So it's no surprise that last week, all-around dance superstar Alex Wong posted a video on Instagram performing the famous La Esmeralda variation... but in his living room. And with a frying pan instead of a tambourine.

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Tulsa Ballet in Ma Cong's Tchaikovsky: The Man Behind the Music. Kate Luber Photography, Courtesy Tulsa Ballet.

Updated: Mark Your Calendars for These Online Ballet Performances

Updated on 5/27/2020

Since COVID-19 has forced ballet companies around the world to cancel performances—and even the remainder of their seasons—many are keeping their audiences engaged by streaming or posting pre-recorded performances onto their websites or social media channels. To help keep you inspired during these challenging times, we've put together a list of upcoming streaming events and digital performances.

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