Watch Washington Ballet Channel Austin Powers

Ballet dancers have become the go-to for ad campaigns lately—just last month we wrote about PUMA’s collaboration with New York City Ballet for the shoe company's “Swan Pack” collection. Now, dancers from The Washington Ballet are getting in on the trend. The company recently teamed up with creative agency Design Army to promote CityCenterDC, the city’s newest shopping district. In a wacky, retro–inspired video, the dancers (led by the dashing Daniel Roberge) shimmy, shake and pony step their way through the DC streets.

The two-minute video, choreographed by former TWB artistic director Septime Webre, is part Austin Powers, part West Side Story, with dancers leaping through the shopping complex in colorful street clothes and sneakers. According to the agency, the campaign’s tag line, “District of Joy,” aims to bring positive morale back to the nation's capital, an area bombarded with daily political upheaval. That may be a tall order for an ad campaign, but these dancers certainly look like they’re having fun.

TWB dancers in CityCenter DC's "District of Joy" ad campaign. Photo courtesy CityCenter DC.

 

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Profiles
National Ballet of Canada's Chelsy Meiss wearing the personal "Dying Swan" tutu of Canadian ballet star Evelyn Hart. "Our costumes have the ability to transcend ballet lineage across countries and through the past, present and future," says Meiss.

Traditionally, ballet costumes are made to have a life of 20 to 30 years. But they sometimes remain in use for much longer, being worn and altered to fit dozens of dancers. Multiple rows of hooks and bars show this progression, but it's more apparent inside the costume, where numerous labels can be found bearing the names of all past wearers.

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Viral Videos

Yesterday, the first of Nike's new Common Thread video series dropped, and we were thrilled to see that it featured dancers; namely, Dance Theatre of Harlem member (and June/July 2017 Pointe cover star) Ingrid Silva, and Florida-based ballet student Alex Thomas. Even better, it's narrated by tennis phenom Serena Williams. This series of short videos celebrates Black History Month by focusing on representation in sport. (We're not crazy about ballet being called a sport, but we'll let it slide.) In each installment, athletes united by a common thread discuss their passion, and the lack of role models they saw in their fields while growing up.

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News
The Washington Ballet's Sona Kharatian and Dan Roberge in Slaughter on Tenth Avenue. Procopio Photography, Courtesy TWB.

Wonder what's going on in ballet this week? We've rounded up some highlights.

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