During her second season at Saint Louis Ballet in 2012, Vanessa Woods' search for a fulfilling side job led her to start her own. With a reputation of being "the business ballerina" (she earned her degree in marketing from Washington University in St. Louis' night program while dancing with SLB), Woods began brainstorming ideas with her mom.
After realizing seniors were overlooked in the dance world, Woods decided to create Vitality Ballet, a program for senior citizens. "I think as dancers we're used to being told what to do," she says. "At times it's hard to figure out what to do next, and how do you properly launch a website, and figure out pricing, and hire teachers?"
Woods teaching Vitality Ballet. Pratt + Kreidich Photography