Rachel Hutsell Photographed for Pointe by Jayme Thornton.
This is Pointe's June/July 2018 Cover Story. You can subscribe to the magazine here, or click here to purchase this issue.
"I'm very cautious by nature," Rachel Hutsell says over herbal tea at Lincoln Center between rehearsals. You wouldn't think so from the way she moves onstage or in the studio. In fact, one of the most noticeable characteristics of Hutsell's dancing is boldness, a result of the intelligence and intention with which she executes each step. (What she calls caution is closer to what most people see as preparedness.) She doesn't approximate—she moves simply and fully, with total confidence. That quality hasn't gone unnoticed.
Ballet-inspired clothing is nothing new, and the dance and fashion worlds have always been in conversation with each other. Think of how many prominent choreographers have enlisted fashion designers to create costumes for their work, or how ballet flats have become a wardrobe staple.
Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell (photo via PUMA)
But lately, activewear brands are catching on too, with collaborations that emphasize the athleticism and strength of ballet dancers. There's Misty Copeland's "I Will What I Want" campaign for Under Armour, the recent GapFit campaign featuring dancers like Calvin Royal III, Keenan Kampa and Mayara Pineiro, and, as of next week, a whole line of ballet-inspired sneakers and sportswear from PUMA, as part of their "Do You" campaign.
The Basket Heart sneaker (via PUMA)
The collection is part of PUMA's partnership with New York City Ballet, which began last summer. Called Swan Pack, it's made up of mostly black and white pieces, including a sneaker with pointe shoe-esque ribbons and a black cape with feather embellishments.
While we're excited about the clothes themselves, the best part of all is the campaign's stunning photos, which feature NYCB corps dancers Lara Tong, Olivia Boisson, Mimi Staker, Unity Phelan and Rachel Hutsell wearing some of the new looks. And the "Do You" message, encouraging self-confidence and individuality, can't be beat.
Lara Tong and Olivia Boisson (via PUMA)
The collection launches on February 1, and will be available in stores and online.