Viral Videos
Screenshot via YouTube

Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty.

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Members of NYCB at the Saratoga Performing Arts Center.

Yesterday we told you about New York City Ballet corps dancers Emily Kikta and Peter Walker, the duo behind the Saratoga Performing Arts Center's video campaign in advance of NYCB's summer residency. Each day this week, SPAC has released one of eight short films on its website and social media channels that were choreographed, co-directed and filmed by the two dancers. And they're giving us an exclusive look at the last one of the series.

Shot on location this spring in Saratoga Springs and Troy, New York, these films shows NYCB dancers frolicking in train stations, parks, race tracks and other iconic locations in the area. Fittingly, this last one was filmed onstage at SPAC, where the company opens its summer season July 5. Starring Walker and NYCB corps members Devin Alberda, Meaghan Dutton-O'Hara, Mimi Staker, Sebastian Villarini-Velez, Sarah Villwock and Giovanni Villalobos, it shows off the theater's gorgeous natural surroundings.


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