Powered by RebelMouse

Viral Videos

This NYC Restaurant Created a "Whipped Cream" Ballet-Inspired Sundae, and We Had 4 ABT Dancers Try It

ABT dancers in Alexei Ratmansky's Whipped Cream. Courtesy ABT.

Alexei Ratmansky's Whipped Cream, which American Ballet Theatre debuted in 2017, tells the story of a young boy who eats too many sweets, falls into a delirium, and is rescued by Princess Praline, who brings him to a world inhabited by fantastical confectionary characters. Last week the chefs at New York's Serendipity 3, the famous Upper East Side eatery best known for its frozen hot chocolate, tried their hand at bringing Ratmansky's ballet to life (or at least to the table). The result is Whipped Cream - The Sundae, available to diners from May 7-July 13.

Keep reading... Show less
Ballet Careers

Misty Copeland is the New Face of Estée Lauder—and We're Liking This Trend

Between book deals and Under Armour endorsements, her own Barbie doll and a spot at the judges table on NBC's "World of Dance," Misty Copeland has been one of the few ballerinas to break into mainstream pop culture. Now she's conquering the world of cosmetics. Yesterday, Esteé Lauder announced that Copeland is the new spokesmodel for its fragrance, Modern Muse. The name seems fitting, given how her journey to becoming American Ballet Theatre's first black principal woman has inspired so many. She'll front the fragrance's campaign across digital, print, in-store and television advertisements.




The dancer-as-brand-ambassador theme is catching on. Back in ballet's glory days, Suzanne Farrell was the face of L'Air du Temps perfume, while Mikhail Baryshnikov attached his name to not one, but two colognes. After a prolonged dry spell, we're happy to see dancers receiving mainstream visibility again as more companies book them to represent their brands. Here are just a few recent examples:

Keep reading... Show less
News

Courtney Lavine is the Face of Avon's New Fragrance

We love it when the rest of the world gets inspired by ballet—especially when they recognize dancers as the powerful athletes and intelligent artists that we know they are. Through collaborations like Misty Copeland's recent commercial for Dannon's Oikos Greek yogurt and New York City Ballet's new partnership with PUMA, ballet dancers are popping up in places that might have seemed unconventional a few years ago.

Photo by Rob Loud, courtesy Avon (via allure.com)

Now, American Ballet Theatre corps member Courtney Lavine is the face of Avon's new fragrance, set to be released this November. The scent, called "Prima," is floral with notes of plum, and according to the brand, it "celebrates female strength and resilience, as inspired by the grace and beauty of a ballet dancer."

Keep reading... Show less

mailbox

Get Pointe Magazine in your inbox