If you keep a close eye on Instagram, you'll have noticed a long list of American Ballet Theatre dancers posting shots wearing unusual leotards accompanied by the hashtag "#momtard." And if your sleuthing skills are particularly superior, you'll have traced them back to corps de ballet dancer April Giangeruso, who has been sporting brightly flowered and confectionary-printed leos in the studio years before making them available to her colleagues and the rest of the ballet world.

Giangeruso officially launched Chameleon Activewear, her new set of boldly designed leotards, earlier this month, and the reactions have already been overwhelmingly positive. "It's so exciting to see other dancers happy in them, and to receive messages from students and professionals about how they love the prints and the way the leotards fit," she says. Ahead, we caught up with Giangeruso for all of the details on creating her company (and the cutest #momtard story you'll ever hear).