Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty.
Houston Ballet's Jared Matthews and Sara Webb in"The Sleeping Beauty." Photo by Amitava Sarkar, Courtesy Houston Ballet.
Despite the devastation and pain that Hurricanes Harvey and Irma have left in their wake this fall, it's been encouraging to see dancers step up in aid of their communities: When the future of Houston Ballet's Nutcracker seemed uncertain, venues around the city pulled together to allow the company to produce the show on a "hometown tour." And when Florida ballet companies had to evacuate, Atlanta Ballet and Charlotte Ballet welcomed them with open arms. In addition, New York City-based studio Broadway Dance Center offered community classes in September with proceeds donated to the American Red Cross.
The next in this series of good deeds is Hearts for Houston, a benefit performance bringing dancers from seven major companies together at New York City's Alvin Ailey Citigroup Theater to raise money for the United Way of Greater Houston's Harvey Relief Fund. Scheduled for Sunday, October 22, the evening will feature members of the Houston Ballet, American Ballet Theatre, New York City Ballet, Pennsylvania Ballet, Texas Ballet Theater, The Washington Ballet and Alvin Ailey American Dance Theater. Hearts for Houston is imagined and produced by Houston Ballet principal dancers Yuriko Kajiya and Jared Matthews (both formerly of ABT) and funded by patrons Phoebe and Bobby Tudor and sponsor Neiman Marcus.