News

This Dancewear Brand Is Helping Dancers Affected by the California Wildfires This Holiday Season (& You Can, Too)

The aftermath of the wildfires at the studios of Northern California Ballet. Photo courtesy of SteelCore.

The holiday season is all about giving, and if you're looking for a way to help someone in need this year, dancewear brand SteelCore is hosting the perfect initiative. The brand's founder (and former New York City Ballet dancer) Marisa Cerveris launched project #DisplacedDancers this winter to help northern California-based dancers in the Paradise, Chico and Malibu areas, whose lives were affected by the wildfires that recently devastated parts of the state.


Not only did many dance students and teachers lose their studios to the wildfires, but their homes and personal belongings (including dancewear and supplies) were destroyed, too. That's where Cerveris' #DisplacedDancers comes in. SteelCore, whose studio boutique is located in Bethlehem, PA, has teamed up with activewear brands Shashi and PhysicalMind to put together care packages with leotards, shoes and other accessories that will be donated to dancers in need.

And individuals can help, too. Now through January 31, 2019, SteelCore is holding a "Buy One, Give One" sale on its website, pledging to donate an item for each item purchased. So whether you're looking for a new leotard or pair of leggings for yourself or to give as a gift to your dance bestie, you can show your support for the California dance community at the same time.

The Conversation
popular
Yos Clark, of Africa's Ivory Coast. Courtesy Ballet Rising.

From his home in Abidjan, Ivory Coast, an eight-year-old boy named Yos Clark discovered ballet from the film Un, Dos, Tres, and began teaching himself to dance through videos. A teacher in France saw photos of Yos dancing online, and taught him over Skype because the studio in Abidjan was too long of a commute for him to train there on a regular basis. Apparently, the lessons paid off; last year, Yos received a scholarship to continue his training in Warrington, England.

Dancers like Clark are what propel former Dutch National Ballet principal Casey Herd recently; since leaving the company three years ago, Herd has become determined to shed light on the lesser-known stories of dancers making it around the world. Now, he and his friend and colleague Chris Weisler are creating a documentary project called Ballet Rising. Together they have been transversing the globe, searching for people embracing ballet. (Since the series is still in development, a premiere date is TBA.) Between stops, Pointe touched base with Herd over the phone to learn about the project, where his travels have taken him so far, and what his hopes are for the future of global ballet.

Keep reading... Show less
Ballet Training
Getty Images

I got professionally fitted and my shoes were fine in the store. Now in class, the vamp is digging into my foot in demi-pointe and the heel is sliding off. Is it the size, the width or both? —Mandi

Keep reading... Show less
Ballet Stars
Svetlana Zakharova in Carmen Suite, via YouTube

If you're making your weekend plans, you may want to clear your calendar for Sunday and check your local movie listings. On May 19, Fathom Events, in partnership with Pathé Live and By Experience, is broadcasting the Bolshoi Ballet's performance of Carmen Suite and Petrushka throughout cinemas nationwide. The program will be captured live the same day from Moscow, and feature some of the Bolshoi's biggest stars.

Keep reading... Show less
Viral Videos
Still Courtesy Design Army

Hong Kong Ballet is celebrating its 40th anniversary in style. Today, the company released the new phase of its yearlong ad campaign, which includes the below film, a Wes Anderson-esque romp through the city fusing ballet with pop culture, filled with ferry boats, pom pom-wielding grannies and dim sum served in hot pink containers.

Keep reading... Show less