How do you attract new audiences while keeping a dedicated following excited about classics they've seen countless times? Regional companies like Richmond Ballet, Houston Ballet, Boston Ballet and Tulsa Ballet all seem to be on the same page—bringing some of the ballet's biggest characters to life in the local community (and posting it all on social media, of course).

Just in time for the Nutcracker season, Richmond Ballet teamed up with The Richmond Flying Squirrels baseball team. Joining mascots Nutzy and Nutasha were Clara, The Nutcracker and The Mouse King, who threw in a few of their own rules on the field.



Houston Ballet came up with a (literally) sweet marketing campaign after damages from Hurricane Harvey forced the company to relocate its holiday performances to nearby Sugar Land, Texas. Having showcased their sense of humor in the past (see their La Bayadère take on "The Office," here), Houston Ballet will have you laughing again with their Nutcracker promo. The quick clip follows the Sugar Plum Fairy as she travels through Sugar Land, to the Smart Financial Centre for her big show.


Boston Ballet announced ticket sales for the Nutcracker by having their Nutcracker Bear hilariously zipline at the Rose Fitzgerald Kennedy Greenway park.


And, ahead of their fall performances, Tulsa Ballet reimagined Don Quixote in Tulsa as Don Q and Sancho Panza made their way to the theater (after some confusion with automatic doors and selfies).

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When the news broke that Prince George, currently third in line for the British throne, would be continuing ballet classes as part of his school curriculum this year, we were as excited as anyone. (Okay, maybe more excited.)

This was not, it seems, a sentiment shared by "Good Morning America" host Lara Spencer.

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News
A still from Dancing Dreams. Courtesy OVID

If you're seeking an extra dash of inspiration to start the new season on the right—dare we say—foot, look no further than dance documentaries.

Starting August 23, OVID, a streaming service dedicated to docs and art-house films, is adding eight notable dance documentaries to its library. The best part? There's a free seven-day trial. (After that, subscriptions are $6.99 per month or $69.99 annually.)

From the glamour of Russian ballet stars to young dancers training in Cuba to a portrait of powerhouse couple Carmen de Lavallade and Geoffrey Holder, here's what's coming to a couch near you:

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Just for fun
Via @lizzo on Twitter

On August 20, pop goddess Lizzo tweeted, "Someone do a ballet routine to truth hurts pls," referring to the anthem that's been top on everyone's playlists this summer. Lizzo might not know it yet, but ballet dancers are not known for shying away from a challenge. In the past two days, the internet has exploded with responses, with dancers like Houston Ballet's Harper Watters and American Ballet Theatre's Erica Lall tagging the singer in submissions.

Below are a few of our favorites so far, but we're guessing that this is just the beginning. Ballet world, consider yourselves officially challenged! (Use #LizzoBalletChallenge so we know what you're up to.)

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