How do you attract new audiences while keeping a dedicated following excited about classics they've seen countless times? Regional companies like Richmond Ballet, Houston Ballet, Boston Ballet and Tulsa Ballet all seem to be on the same page—bringing some of the ballet's biggest characters to life in the local community (and posting it all on social media, of course).

Just in time for the Nutcracker season, Richmond Ballet teamed up with The Richmond Flying Squirrels baseball team. Joining mascots Nutzy and Nutasha were Clara, The Nutcracker and The Mouse King, who threw in a few of their own rules on the field.



Houston Ballet came up with a (literally) sweet marketing campaign after damages from Hurricane Harvey forced the company to relocate its holiday performances to nearby Sugar Land, Texas. Having showcased their sense of humor in the past (see their La Bayadère take on "The Office," here), Houston Ballet will have you laughing again with their Nutcracker promo. The quick clip follows the Sugar Plum Fairy as she travels through Sugar Land, to the Smart Financial Centre for her big show.


Boston Ballet announced ticket sales for the Nutcracker by having their Nutcracker Bear hilariously zipline at the Rose Fitzgerald Kennedy Greenway park.


And, ahead of their fall performances, Tulsa Ballet reimagined Don Quixote in Tulsa as Don Q and Sancho Panza made their way to the theater (after some confusion with automatic doors and selfies).

The Conversation
Viral Videos
Via YouTube

Master pointe shoe fitter Josephine Lee of the California-based ThePointeShop catches up with Moscow-based Russian State Ballet Theater dancer Matisse Love to hear all of her pointe shoe hacks, particularly her tips for pancaking. Before joining Russian State Ballet Theater, Love, a Los Angeles native, graduated from the Bolshoi Ballet Academy and had a recurring role on the TV show Bunheads.

The Royal Ballet's Vadim Muntagirov and Marianela Nuñez in La Bayadère. Photo by Bill Cooper, Courtesy ROH.

Do you ever wish you could teleport to London and casually stroll into The Royal Opera House to see some of the world's best-loved ballets? Well, we have a solution for you: The Royal Ballet's 2018-19 cinema season.

Whether live or recorded, the seven ballet programs listed below, streaming now through next October, will deliver all of the magic that The Royal Ballet has to offer straight to your local movie theater. Can you smell the popcorn already?

Keep reading... Show less
Pacific Northwest Ballet principals Rachel Foster and Jonathan Porretta took their final curtain call on June 9, 2019. Photo by Lindsay Thomas, Courtesy PNB

We all know dance careers are temporary. But this season, it feels like we're saying goodbye to more stars than usual.

Many have turned to social media to share their last curtain calls, thoughts on what it feels like to say farewell to performing, and insights into the ways that dancing has made them who they are. After years of dedicating your life to the studio and stage, the decision to stop dancing is always an emotional one. Each dancer handles it in their own way—whether that means cheekily admitting to having an existential crisis, or simply leaving with no regrets about what you did for love.

We will miss these dancers' performances, but can't wait to see what awaits each in their next chapters.

Keep reading... Show less
Ballet Stars
Houston Ballet's Yuriko Kajiya and Linnar Looris in "The Merry Widow." Photo by Amitava Sarkar, Courtesy of Houston Ballet.

With Houston Ballet's Sunday performance of Marie, the company bade farewell not only to its spring season, but to two of its most beloved leading men: principal Jared Matthews and first soloist Linnar Looris each took their final bows on the Wortham Theater Center stage. Both men will travel soon to Estonia, where they will work together to lead the Estonian National Ballet, with Looris serving as the company's artistic director and Matthews as the assistant to the artistic director.

Keep reading... Show less