Ballet Careers

Rebecca King: Miami City Ballet's Social Media Expert

King in Raymonda Variations. Photo by Daniel Azoulay, Courtesy MCB.

On a flight home from a teaching stint in California last summer, Miami City Ballet corps member Rebecca King wrote a letter to her former self to post on her popular dance blog, Tendus Under a Palm Tree. Her hindsight advice to aspiring ballet students—no chit-chatting in class, implement corrections, study ballet videos—ended up going viral, eventually landing a page in Florida's World of Dance Magazine.

“Sometimes what takes off is a surprise," says King, 27, a native of Northern California who founded her blog in 2010. “It's made me realize how important social media can be for all businesses, especially in the way it can affect art."


King, who trained at Contra Costa Ballet and the San Francisco Ballet School before completing her senior year at The Rock School in Philadelphia, joined MCB as an apprentice in 2007, entering the company a year later. Tendus Under a Palm Tree began as a way to connect with audience members, “but I never thought it would turn into what it has become today," King says. She has earned a following with her thoughtful and well-researched “Musings," which range from commentary on dance in popular culture to profiles of ballets by her favorite choreographer, George Balanchine.

It was through promoting her blog via her own social media accounts—and the resulting requests from friends and acquaintances asking if she could help them do the same—that King decided to start her own company, Rebecca King Social Media Management, in 2012. Using her own self-taught successes as a guideline, she has since assisted more than half a dozen clients—including a ballet school, a choir and an accountant—in producing promotional videos and materials aimed at increasing their social media presence and traffic. In one case, she more than doubled the number of “likes" on a client's Facebook page, and tripled her Twitter followers. (As for King herself, at last count her blog had nearly 3,000 Facebook “likes" and over 3,100 Twitter followers.)

Her demanding performance schedule—and her long-distance marriage to an accountant who works a couple hours north of Miami—forced King to put the business “on a back burner" during the past year. But her blog continues to be a place to dig deeper into the ballets she performs. For example, cast as one of the three Fates in Balanchine's La Valse, she studied a poem that reportedly inspired the choreographer and wrote a post about the correlations to better understand her character.

“That got me extra interested in what I was dancing," she says. “It became a venue for me to enrich my career."

Her posts have also helped her clarify connections between Balanchine ballets, answer questions from audience members and even explore healthy recipes suitable for a dancer's busy lifestyle.

An ankle injury that cut her season short made King especially aware that, even if it's on hold for now, founding her company was “important for my future."

“As dancers, we all think about what comes next," says King, who hopes to fashion a career from teaching and writing when her stage days are done. “I felt that starting a little earlier would be a good career path."

Fun Facts

Favorite social media platform: Twitter

Dream clients: Sara Mearns, Maria Kochetkova

Favorite ballet book: "George Balanchine: The Ballet Maker," by Robert Gottlieb

The Conversation
Ballet Stars
American Ballet Theatre corps member José Sebastian (center) is launching the Hamptons Dance Project with a cast of fellow ABT dancers this August. Rochelle Brodin, Courtesy Hamptons Dance Project.

From coast to coast, and on the shores of Lake Michigan in-between, professional dancers and choreographers are going one step beyond putting together a summer pickup company. Some are now curating multi-evening festivals in their hometowns and beloved vacation areas, and featuring an impressive range of companies, dancers and dance styles. So get ready to plan your next trip—here are three dance fests in beautiful resort areas to keep on your radar.

Keep reading... Show less
The Royal Ballet's Vadim Muntagirov and Marianela Nuñez in La Bayadère. Photo by Bill Cooper, Courtesy ROH.

Do you ever wish you could teleport to London and casually stroll into The Royal Opera House to see some of the world's best-loved ballets? Well, we have a solution for you: The Royal Ballet's 2018-19 cinema season.

Whether live or recorded, the seven ballet programs listed below, streaming now through next October, will deliver all of the magic that The Royal Ballet has to offer straight to your local movie theater. Can you smell the popcorn already?

Keep reading... Show less
Ballet Stars
Behind-the-scenes shot of NYCB dancers on set. David Alberda, Courtesy Emily Kikta and Peter Walker.

Tonight, New York City Ballet opens its 53 annual summer season at the Saratoga Performing Arts Center. But if you're away at a summer intensive or busy rehearsing at your home studio and can't make it to a performance, we have the next best thing: seven new site specific videos made by and featuring NYCB dancers.

Keep reading... Show less
Sasha De Sola and Carlo Di Lanno in The Sleeping Beauty. Erik Tomasson, Courtesy SFB.

The first time I saw Sleeping Beauty was on video, the Kirov version with Larissa Lezhnina. The music for the first entrance gave me butter- flies. Aurora comes out, and it captured my heart. Larissa coached me for my first sea- son of Aurora, and just the fact that we were sharing the same studio—I couldn't get over it. One of the things she encouraged me to explore is after Aurora faints: You get back up, you look up at your parents and re- center yourself. For me, what feels natural is that you don't want anyone to worry. Maybe there is a moment where you get a little embarrassed. It's those small moments that make it feel very personal to me.

Keep reading... Show less