Photo Courtesy Cloud & Victory.

Dancewear Brand Sells Signed Pointe Shoes to Raise Money to Fight Against Child Slavery

Dancewear brand Cloud & Victory is so much more than just clever t-shirts; founder Min is set on finding all kinds of ways to connect to the greater community. Earlier this fall she organized a master class led by American Ballet Theatre stars Gillian Murphy and Isabella Boylston, and now she's organizing a fundraiser to fight against child slavery called Pointes Against Child Slavery.

Signed pointe shoes donated by ballet dancers from some of the world's best companies will be sold online from November 8-19. The proceeds will be donated to two non-governmental organizations committed to fighting against child slavery, sexual abuse and exploitation for the empowerment and welfare of underprivileged children. The first is Destiny Rescue, a U.S.-based organization that since 2011 has rescued 2,000 children enslaved in Thailand, Cambodia, the Dominican Republic, the Philippines and India. The second organization is The Promiseland Project in Nepal. The Singapore-based Promiseland Project is working to build a school and orphanage in Dhamphus, Nepal to "shelter, raise and nurture the poor, needy and orphaned children of Nepal and equip them with an education and skill sets to make a better life for themselves." The earthquakes that devastated Nepal two years ago have set the project back, and they're looking for funds to finish construction.

Pointe shoes worn by Marianela Núñez during the Royal Ballet's Fall/Winter season. Photo via Cloud & Victory.


The shoes are currently running from $100-$420 and come from dancers such as National Ballet of Canada and English National Ballet principal Jurgita Dronina, The Royal Ballet principal Marianela Núñez, ABT principals Gillian Murphy and Isabella Boylston, Houston Ballet demi-soloist Harper Watters, ENB first artist Precious Adams and L.A. Dance Project's Patricia Zhou. Check out the full list here. One hundred percent of proceeds will go towards fighting child abuse, and every purchase will come with a 15 percent discount voucher to the Cloud & Victory store.

Looking for a one-of-a-kind holiday gift that uses love of ballet to help heal the world? This is it.

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This is Pointe's Summer 2020 cover story. You can subscribe to the magazine here, or click here to purchase this issue.

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De Roos' organization, Peace Love Leotards, has collected about $2,600 of new and gently-used dancewear and $2,000 in grants and donations since formally launching in April. Dancers or studio owners can request items through a form on the organization's website.

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After SAB shifted its winter term online amid the COVID-19 pandemic, de Roos decided to expand Peace Love Leotards. She reached out to dance companies, resulting in partnerships with brands including Jo+Jax, Lone Reed Designs, RubiaWear and Wear Moi.

"To have them be like 'We want to help you with this and we love this idea and what you're doing is amazing,' that was really exciting to me," she said. "It was very heartwarming."

Jordan Reed, the creator of custom dancewear brand Lone Reed Designs, said she has donated seven items to Peace Love Leotards with plans to donate more consistently every quarter. Custom leotards often retail at higher prices, but Reed, a former Houston Ballet corps member, said the one-of-a-kind clothing offers an "extra bit of confidence, which can go more than a long way in a dancer's journey of training."

Paul Plesh, a sales director for Wear Moi in the United States and Canada, said the company donated 11 leotards after finding Peace Love Leotards' mission to be "commendable." Joey Dowling-Fakhrieh, the founder and creative director of Jo+Jax, said dancewear "can make a significant impact on a student's confidence, as well as how much they enjoy the process of learning dance."

De Roos has worked to expand Peace Love Leotards, Inc. rapidly in the past few months, but she first created the organization at eight years old after participating in a mentorship program with competitors in the Miss Florida and Miss Florida's Outstanding Teen pageants. The pageants, which are part of the Miss America Organization, require competitors to have personal platforms they advocate for as titleholders. As a competition dancer, de Roos instantly thought about the cost barriers to dance when wondering what her own future platform would be.

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"When they could start to see that it was providing happiness for others, then it was almost like the kids couldn't wait to donate," Mizell said.

Nearly a decade after the Miss Florida organization inspired her to launch Peace Love Leotards, de Roos is now a titleholder herself, as Miss Gainesville's Outstanding Teen 2020. Her new mission for Peace Love Leotards is applying for grants, and she has already received a $1,000 grant from the Delores Barr Weaver Legacy Fund that will be used to fund a Title 1 school class.

"The whole organization behind Peace Love Leotards is the dancers," de Roos said. "Being able to help the dancers that are in need and being able to think about the dancewear that they're going to be receiving or have received has been truly amazing."

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