Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty.


Instead of going the traditional promotional route (performance clips, snippets of the score), NYCB took it to the next level by staging an elaborate photoshoot for Princess Aurora (played by principal Lauren Lovette) and her court, to commemorate her upcoming 16th birthday. And when we say "court," we mean it: everyone and their mother is there, from the Lackey, to Catalabutte, to the King and Queen, trailed by their guards, of course. Watching company members Aarón Sanz, Maria Kowroski, Meaghan Dutton O'Hara, and Ask la Cour (among many others) flex their acting chops is hysterical—they're all masters in the art of serving face (especially Kowroski, whose Carabosse literally sent chills down our spine), and we're so here for it. Catch the full video below!

New York City Ballet Presents The Sleeping Beauty www.youtube.com

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Tetsuya Kumakawa, via YouTube

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Maire-Agnès Gillot in The Sleeping Beauty, via YouTube.

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