Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty.


Instead of going the traditional promotional route (performance clips, snippets of the score), NYCB took it to the next level by staging an elaborate photoshoot for Princess Aurora (played by principal Lauren Lovette) and her court, to commemorate her upcoming 16th birthday. And when we say "court," we mean it: everyone and their mother is there, from the Lackey, to Catalabutte, to the King and Queen, trailed by their guards, of course. Watching company members Aarón Sanz, Maria Kowroski, Meaghan Dutton O'Hara, and Ask la Cour (among many others) flex their acting chops is hysterical—they're all masters in the art of serving face (especially Kowroski, whose Carabosse literally sent chills down our spine), and we're so here for it. Catch the full video below!

New York City Ballet Presents The Sleeping Beauty www.youtube.com

News
A still from Dancing Dreams. Courtesy OVID

If you're seeking an extra dash of inspiration to start the new season on the right—dare we say—foot, look no further than dance documentaries.

Starting August 23, OVID, a streaming service dedicated to docs and art-house films, is adding eight notable dance documentaries to its library. The best part? There's a free seven-day trial. (After that, subscriptions are $6.99 per month or $69.99 annually.)

From the glamour of Russian ballet stars to young dancers training in Cuba to a portrait of powerhouse couple Carmen de Lavallade and Geoffrey Holder, here's what's coming to a couch near you:

Keep reading... Show less
Viral Videos

French ballerina Zizi Jeanmaire first gained fame when she premiered the titular title role in Roland Petit's Carmen in 1949, opposite Petit as Carmen's lover Don José. With her famously cropped hair (and cropped tutu!), Jeanmaire's performance as the seductive gypsy took the world by storm, catapulting her and Petit's careers.

Keep reading... Show less
Ballet Stars
Skylar Brandt and Josephine Lee. Screenshot Courtesy Lee.

Master pointe shoe fitter Josephine Lee of the California-based ThePointeShop chats with American Ballet Theatre soloist Skylar Brandt to hear about how she prepares her pointe shoes. We think Brandt might win an award for how long she makes her shoes last; watch the below video for the staggering number of days (or weeks!), and to hear about all of her unique customizations and pro tips.

Ballet Stars

English National Ballet star Alina Cojocaru was still a Royal Ballet principal in 2006 when she guest-starred in the Mariinsky Ballet's production of The Sleeping Beauty. And as this clip of her Aurora proves, she is indeed a vision in Act II's dream scene. Dancing alongside Andrian Fadeyev and Daria Pavlenko as Prince Désiré and the Lilac Fairy, the Romanian ballerina has an air of otherworldly majesty.

Keep reading... Show less