NYCB's "Sleeping Beauty" Promo Video Is Absolutely Hilarious

Every once in a while, the stars align, things fall precisely into place, and the perfect marketing campaign is born. Such is the case with New York City Ballet's new trailer for their upcoming run of The Sleeping Beauty.


Instead of going the traditional promotional route (performance clips, snippets of the score), NYCB took it to the next level by staging an elaborate photoshoot for Princess Aurora (played by principal Lauren Lovette) and her court, to commemorate her upcoming 16th birthday. And when we say "court," we mean it: everyone and their mother is there, from the Lackey, to Catalabutte, to the King and Queen, trailed by their guards, of course. Watching company members Aarón Sanz, Maria Kowroski, Meaghan Dutton O'Hara, and Ask la Cour (among many others) flex their acting chops is hysterical—they're all masters in the art of serving face (especially Kowroski, whose Carabosse literally sent chills down our spine), and we're so here for it. Catch the full video below!

New York City Ballet Presents The Sleeping Beauty www.youtube.com

Latest Posts


Getty Images

What's Ahead for Ballet Companies in the Age of COVID-19?

Let's be frank: No one knows what's ahead for the performing arts in the U.S. With COVID-19 forcing the cancellation of nearly a year of performances so far, including many Nutcrackers, ballet companies face a daunting path ahead with no roadmap for how to survive. While schools can offer classes online or in small groups, what does the future hold for companies when it's not safe to gather large audiences or corps de ballet?

"We are in for a very hard set of months," says Michael M. Kaiser, chairman of the DeVos Institute of Arts Management at the University of Maryland. "Nothing will change until there's a vaccine."

Pointe set out to find out what the new normal looks like while the virus is with us.

Keep reading SHOW LESS

Revisiting Pointe's Past Cover Stars: Patricia Delgado (August/September 2010)

We revisited some of Pointe's past cover stars for their take on how life—and ballet—has changed.

Keep reading SHOW LESS

#TBT: Sylvie Guillem and Éric Vu-An in "Mouvement, Rythme, Étude" (1985)

Sylvie Guillem and Éric Vu-An, two former leading dancers with the Paris Opéra Ballet, were both muses to Maurice Béjart. The boundary-pushing choreographer created several roles for each of them throughout their careers, including the 1985 duet "Mouvement, Rythme, Étude," when Guillem was just 20-years old and Vu-An just 21. In this excerpt from the ballet, the pair juxtapose technical brilliance and finesse with Béjart's playfully absurd post-modern movement.

Keep reading SHOW LESS

Editors' Picks