NYCB Dancers Show Off PUMA's Spring/Summer Collection

Ballet-inspired clothing is nothing new, and the dance and fashion worlds have always been in conversation with each other. Think of how many prominent choreographers have enlisted fashion designers to create costumes for their work, or how ballet flats have become a wardrobe staple.

Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell (photo via PUMA)

But lately, activewear brands are catching on too, with collaborations that emphasize the athleticism and strength of ballet dancers. There's Misty Copeland's "I Will What I Want" campaign for Under Armour, the recent GapFit campaign featuring dancers like Calvin Royal III, Keenan Kampa and Mayara Pineiro, and, as of next week, a whole line of ballet-inspired sneakers and sportswear from PUMA, as part of their "Do You" campaign.

The Basket Heart sneaker (via PUMA)

The collection is part of PUMA's partnership with New York City Ballet, which began last summer. Called Swan Pack, it's made up of mostly black and white pieces, including a sneaker with pointe shoe-esque ribbons and a black cape with feather embellishments.

While we're excited about the clothes themselves, the best part of all is the campaign's stunning photos, which feature NYCB corps dancers Lara Tong, Olivia Boisson, Mimi Staker, Unity Phelan and Rachel Hutsell wearing some of the new looks. And the "Do You" message, encouraging self-confidence and individuality, can't be beat.

Lara Tong and Olivia Boisson (via PUMA)

The collection launches on February 1, and will be available in stores and online.

 

For more news on all things ballet, don’t miss a single issue.

Ballet Stars
Karolina Kuras, Courtesy NBoC

It's hard to imagine the National Ballet of Canada without ballerina Greta Hodgkinson. Yet this week NBoC announced that the longtime company star will take her final bow in March, as Marguerite in Sir Frederick Ashton's Marguerite and Armand.

Keep reading... Show less
Sponsored by BLOCH
Courtesy BLOCH

Today's ballet dancer needs a lot from a pointe shoe. "What I did 20 years ago is not what these dancers are doing now," says New York City Ballet shoe manager Linnette Roe. "They are expected to go harder, longer days. They are expected to go from sneakers, to pointe shoes, to character shoes, to barefoot and back to pointe shoes all in a day."

The team at BLOCH developed their line of Stretch Pointe shoes to address dancer's most common complaints about the fit and performance of their pointe shoes. "It's a scientific take on the pointe shoe," says Roe. Dancers are taking notice and Stretch Pointe shoes are now worn by stars like American Ballet Theatre principal Isabella Boylston, who stars in BLOCH's latest campaign for the shoes.

We dug into the details of Stretch Pointe's most game-changing features:

Keep reading... Show less
News
Alice Pennefather, Courtesy ROH

You ever just wish that Kenneth MacMillan's iconic production of Romeo and Juliet could have a beautiful love child with the 1968 film starring Olivia Hussey? (No, not Baz Luhrmann's version. We are purists here.)

Wish granted: Today, the trailer for a new film called Romeo and Juliet: Beyond Words was released, featuring MacMillan's choreography and with what looks like all the cinematic glamour we could ever dream of:

Keep reading... Show less
Viral Videos

What do Diana Vishneva, Olga Smirnova, Kristina Shapran and Maria Khoreva all have in common? These women, among the most impressive talents to graduate from the Vaganova Ballet Academy in recent years, all studied under legendary professor Lyudmila Kovaleva. Kovaleva, a former dancer with the Kirov Ballet (now the Mariinsky), is beloved by her students and admired throughout the ballet world for her ability to pull individuality and artistry out of the dancers she trains. Like any great teacher, Kovaleva is remarkably generous with her wealth of knowledge; it seems perfect, then, that she appears as the Fairy of Generosity in this clip from a 1964 film of the Kirov's The Sleeping Beauty.

Keep reading... Show less