NYCB Dancers Show Off PUMA's Spring/Summer Collection

Ballet-inspired clothing is nothing new, and the dance and fashion worlds have always been in conversation with each other. Think of how many prominent choreographers have enlisted fashion designers to create costumes for their work, or how ballet flats have become a wardrobe staple.

Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell (photo via PUMA)

But lately, activewear brands are catching on too, with collaborations that emphasize the athleticism and strength of ballet dancers. There's Misty Copeland's "I Will What I Want" campaign for Under Armour, the recent GapFit campaign featuring dancers like Calvin Royal III, Keenan Kampa and Mayara Pineiro, and, as of next week, a whole line of ballet-inspired sneakers and sportswear from PUMA, as part of their "Do You" campaign.

The Basket Heart sneaker (via PUMA)

The collection is part of PUMA's partnership with New York City Ballet, which began last summer. Called Swan Pack, it's made up of mostly black and white pieces, including a sneaker with pointe shoe-esque ribbons and a black cape with feather embellishments.

While we're excited about the clothes themselves, the best part of all is the campaign's stunning photos, which feature NYCB corps dancers Lara Tong, Olivia Boisson, Mimi Staker, Unity Phelan and Rachel Hutsell wearing some of the new looks. And the "Do You" message, encouraging self-confidence and individuality, can't be beat.

Lara Tong and Olivia Boisson (via PUMA)

The collection launches on February 1, and will be available in stores and online.

 

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A Letter from the Editor in Chief

Hi Everyone,

These are challenging times. The social distancing measures brought about by COVID-19 has likely meant that your regular ballet training has been interrupted, while your performances, competitions—even auditions—have been cancelled. You may be feeling anxious about what the future holds, not only for you but for the dance industry. And that's perfectly understandable.

As you adjust to taking virtual ballet class from your living rooms, we here at Pointe are adjusting to working remotely from our living rooms. We've had to get a little creative, especially as we put our Summer Issue together, but like you we're taking full advantage of modern technology. Sure, it's a little inconvenient sometimes, but we're finding our groove.

And we know that you will, too. We've been utterly inspired by how the dance community has rallied together, from ballet stars giving online classes to companies streaming their performances to the flood of artist resources popping up. We've loved watching you dance from your kitchens. And we want to help keep this spirit alive. That's why Pointe and all of our Dance Media sister publications are working nonstop to produce and cross-post stories to help you navigate this crisis. We're all in this together.

We also want to hear from you! Send us a message on social media, or email me directly at abrandt@dancemedia.com. Tell us how you're doing, send us your ideas and show us your dance moves. Let the collective love we share for our beloved art form spark the light at the end of the tunnel—we will come out the other side soon enough.

Best wishes,

Amy

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