Ballet-inspired clothing is nothing new, and the dance and fashion worlds have always been in conversation with each other. Think of how many prominent choreographers have enlisted fashion designers to create costumes for their work, or how ballet flats have become a wardrobe staple.

Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell (photo via PUMA)

But lately, activewear brands are catching on too, with collaborations that emphasize the athleticism and strength of ballet dancers. There's Misty Copeland's "I Will What I Want" campaign for Under Armour, the recent GapFit campaign featuring dancers like Calvin Royal III, Keenan Kampa and Mayara Pineiro, and, as of next week, a whole line of ballet-inspired sneakers and sportswear from PUMA, as part of their "Do You" campaign.

The Basket Heart sneaker (via PUMA)

The collection is part of PUMA's partnership with New York City Ballet, which began last summer. Called Swan Pack, it's made up of mostly black and white pieces, including a sneaker with pointe shoe-esque ribbons and a black cape with feather embellishments.

While we're excited about the clothes themselves, the best part of all is the campaign's stunning photos, which feature NYCB corps dancers Lara Tong, Olivia Boisson, Mimi Staker, Unity Phelan and Rachel Hutsell wearing some of the new looks. And the "Do You" message, encouraging self-confidence and individuality, can't be beat.

Lara Tong and Olivia Boisson (via PUMA)

The collection launches on February 1, and will be available in stores and online.

 

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The Conversation
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Yos Clark, of Africa's Ivory Coast. Courtesy Ballet Rising.

From his home in Abidjan, Ivory Coast, an eight-year-old boy named Yos Clark discovered ballet from the film Un, Dos, Tres, and began teaching himself to dance through videos. A teacher in France saw photos of Yos dancing online, and taught him over Skype because the studio in Abidjan was too long of a commute for him to train there on a regular basis. Apparently, the lessons paid off; last year, Yos received a scholarship to continue his training in Warrington, England.

Dancers like Clark are what propel former Dutch National Ballet principal Casey Herd recently; since leaving the company three years ago, Herd has become determined to shed light on the lesser-known stories of dancers making it around the world. Now, he and his friend and colleague Chris Weisler are creating a documentary project called Ballet Rising. Together they have been transversing the globe, searching for people embracing ballet. (Since the series is still in development, a premiere date is TBA.) Between stops, Pointe touched base with Herd over the phone to learn about the project, where his travels have taken him so far, and what his hopes are for the future of global ballet.

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I got professionally fitted and my shoes were fine in the store. Now in class, the vamp is digging into my foot in demi-pointe and the heel is sliding off. Is it the size, the width or both? —Mandi

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Svetlana Zakharova in Carmen Suite, via YouTube

If you're making your weekend plans, you may want to clear your calendar for Sunday and check your local movie listings. On May 19, Fathom Events, in partnership with Pathé Live and By Experience, is broadcasting the Bolshoi Ballet's performance of Carmen Suite and Petrushka throughout cinemas nationwide. The program will be captured live the same day from Moscow, and feature some of the Bolshoi's biggest stars.

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Still Courtesy Design Army

Hong Kong Ballet is celebrating its 40th anniversary in style. Today, the company released the new phase of its yearlong ad campaign, which includes the below film, a Wes Anderson-esque romp through the city fusing ballet with pop culture, filled with ferry boats, pom pom-wielding grannies and dim sum served in hot pink containers.

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