Ballet Careers

Misty Copeland is the New Face of Estée Lauder—and We're Liking This Trend

Between book deals and Under Armour endorsements, her own Barbie doll and a spot at the judges table on NBC's "World of Dance," Misty Copeland has been one of the few ballerinas to break into mainstream pop culture. Now she's conquering the world of cosmetics. Yesterday, Esteé Lauder announced that Copeland is the new spokesmodel for its fragrance, Modern Muse. The name seems fitting, given how her journey to becoming American Ballet Theatre's first black principal woman has inspired so many. She'll front the fragrance's campaign across digital, print, in-store and television advertisements.




The dancer-as-brand-ambassador theme is catching on. Back in ballet's glory days, Suzanne Farrell was the face of L'Air du Temps perfume, while Mikhail Baryshnikov attached his name to not one, but two colognes. After a prolonged dry spell, we're happy to see dancers receiving mainstream visibility again as more companies book them to represent their brands. Here are just a few recent examples:




Last week, Tiffany & Co. named ABT principal David Hallberg as its latest spokesmodel—just a few months after he landed a Nike deal.



Meanwhile, his colleague, ABT corps member Courtney Lavine, represents Avon cosmetics, while Dutch National Ballet soloist Michaela DePrince has been gracing advertisements for Jockey.


Last year, BalletMet dancer Karen Wing starred in an ad for Limited jeans, while Houston Ballet's Karina Gonzalez stole our hearts in this 2016 Honda commercial.



Our June/July cover girl, Ingrid SIlva, showed both athleticism and grace in this recent promo for Muscle Milk by Refinery29.



And don't forget the gang at New York City Ballet—its dancers have been campaign stars for Cole Haan and Puma.


NYCB's Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell. Photo via PUMA.

Just for fun
Via @lizzo on Twitter

On August 20, pop goddess Lizzo tweeted, "Someone do a ballet routine to truth hurts pls," referring to the anthem that's been top on everyone's playlists this summer. Lizzo might not know it yet, but ballet dancers are not known for shying away from a challenge. In the past two days, the internet has exploded which responses, with dancers like Houston Ballet's Harper Watters and American Ballet Theatre's Erica Lall tagging the singer in submissions.

Below are a few of our favorites so far, but we're guessing that this is just the beginning. Ballet world, consider yourselves officially challenged! (Use #LizzoBalletChallenge so we know what you're up to.)

Keep reading... Show less
Viral Videos

French ballerina Zizi Jeanmaire first gained fame when she premiered the titular title role in Roland Petit's Carmen in 1949, opposite Petit as Carmen's lover Don José. With her famously cropped hair (and cropped tutu!), Jeanmaire's performance as the seductive gypsy took the world by storm, catapulting her and Petit's careers.

Keep reading... Show less
Ballet Stars
From left: Douane Gosa, Gianni Goffredo, James Whiteside, Maxfield Haynes and Matthew Poppe in WTF. Yo Poosh, Courtesy Kimberly Giannelli PR.

We've always known that Madonna loves dance. After all, the "Queen of Pop" studied at the Martha Graham School in the 1970s. Nevertheless, we were still surprised (and thrilled) to see that she invited James Whiteside to perform at her 61st birthday party in The Hamptons last weekend.

Keep reading... Show less
Giveaways
Modeled by Daria Ionova. Darian Volkova, Courtesy Elevé Dancewear.
Keep reading... Show less