Ballet Careers

Misty Copeland is the New Face of Estée Lauder—and We're Liking This Trend

Between book deals and Under Armour endorsements, her own Barbie doll and a spot at the judges table on NBC's "World of Dance," Misty Copeland has been one of the few ballerinas to break into mainstream pop culture. Now she's conquering the world of cosmetics. Yesterday, Esteé Lauder announced that Copeland is the new spokesmodel for its fragrance, Modern Muse. The name seems fitting, given how her journey to becoming American Ballet Theatre's first black principal woman has inspired so many. She'll front the fragrance's campaign across digital, print, in-store and television advertisements.




The dancer-as-brand-ambassador theme is catching on. Back in ballet's glory days, Suzanne Farrell was the face of L'Air du Temps perfume, while Mikhail Baryshnikov attached his name to not one, but two colognes. After a prolonged dry spell, we're happy to see dancers receiving mainstream visibility again as more companies book them to represent their brands. Here are just a few recent examples:


Last week, Tiffany & Co. named ABT principal David Hallberg as its latest spokesmodel—just a few months after he landed a Nike deal.



Meanwhile, his colleague, ABT corps member Courtney Lavine, represents Avon cosmetics, while Dutch National Ballet soloist Michaela DePrince has been gracing advertisements for Jockey.


Last year, BalletMet dancer Karen Wing starred in an ad for Limited jeans, while Houston Ballet's Karina Gonzalez stole our hearts in this 2016 Honda commercial.



Our June/July cover girl, Ingrid SIlva, showed both athleticism and grace in this recent promo for Muscle Milk by Refinery29.



And don't forget the gang at New York City Ballet—its dancers have been campaign stars for Cole Haan and Puma.


NYCB's Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell. Photo via PUMA.

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Pratt + Kreidich Photography, Courtesy Dancers & Dogs

The holiday season is coming our way, and with it good cheer, a giving spirit and, of course, The Nutcracker. Our favorite photography duo, Dancers & Dogs, has found a way to garner that energy for a good cause: pet adoption.

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Rachel Neville, Courtesy Audition Dancewear

When you dig through your collection of leotards before class, do you ever think about how they're made, or what they're made from? Chances are, most dancers don't, and Audition Dancewear wants to do something about that.

The company—run by two mother-daughter duos, Kathy and Caroline Perry and Shelly and Suzanna Lathrum—has begun making leotards from recycled materials to reduce their carbon footprint and raise awareness around plastic consumption. The result is a sleek line of leos that don't sacrifice style or function, and that use four or five recycled water bottles per leo.

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Giveaways
Pratt + Kreidich Photography, Courtesy Dancers & Dogs
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Sponsored by The Rock School
From left: Sarah Lapointe, Derek Dunn and Jeanette Kakareka. Courtesy The Rock School

For more than five decades, The Rock School for Dance Education has been launching young dancers into professional ballet careers around the globe. Boasting distinguished alumni such as Beckanne Sisk, Michaela DePrince and Taylor Stanley, the Philadelphia-based institution has garnered a well-deserved reputation for pairing rigorous training with a tight-knit, welcoming community. Their summer intensives are no different, with a wealth of prestigious faculty members, many of whom are Rock School alums currently dancing at companies around the world.

What inspires busy pros to keep returning to their alma mater? We talked to three of The Rock School's buzziest alums about why they make it a priority to come back and teach:

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