Misty Copeland is the New Face of Estée Lauder—and We're Liking This Trend

Between book deals and Under Armour endorsements, her own Barbie doll and a spot at the judges table on NBC's "World of Dance," Misty Copeland has been one of the few ballerinas to break into mainstream pop culture. Now she's conquering the world of cosmetics. Yesterday, Esteé Lauder announced that Copeland is the new spokesmodel for its fragrance, Modern Muse. The name seems fitting, given how her journey to becoming American Ballet Theatre's first black principal woman has inspired so many. She'll front the fragrance's campaign across digital, print, in-store and television advertisements.




The dancer-as-brand-ambassador theme is catching on. Back in ballet's glory days, Suzanne Farrell was the face of L'Air du Temps perfume, while Mikhail Baryshnikov attached his name to not one, but two colognes. After a prolonged dry spell, we're happy to see dancers receiving mainstream visibility again as more companies book them to represent their brands. Here are just a few recent examples:


Last week, Tiffany & Co. named ABT principal David Hallberg as its latest spokesmodel—just a few months after he landed a Nike deal.



Meanwhile, his colleague, ABT corps member Courtney Lavine, represents Avon cosmetics, while Dutch National Ballet soloist Michaela DePrince has been gracing advertisements for Jockey.


Last year, BalletMet dancer Karen Wing starred in an ad for Limited jeans, while Houston Ballet's Karina Gonzalez stole our hearts in this 2016 Honda commercial.



Our June/July cover girl, Ingrid SIlva, showed both athleticism and grace in this recent promo for Muscle Milk by Refinery29.



And don't forget the gang at New York City Ballet—its dancers have been campaign stars for Cole Haan and Puma.


NYCB's Lara Tong, Mimi Staker, Olivia Boisson, Unity Phelan and Rachel Hutsell. Photo via PUMA.

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Class of 2020, These Ballet Stars Have a Heartfelt Video Message Just for You

Congratulations to this year's graduating seniors!

You might not have had the chance to take that long planned-for final bow, but we're here to cheer you on and celebrate all that you've accomplished. And we've brought together stars from across the ballet world to help us; check out the video to hear their best wishes for your futures.

To further fête all of the ballet grads out there, we're also giving away 100 free subscriptions to Pointe... plus, one lucky bunhead will receive a personalized message from one of ballet's biggest stars. Click here to enter!


Courtesy Boylston

Is the #EsmeraldaChallenge Quarantine's Next Big Thing?

By this point in the coronavirus pandemic shutdown, people are completely burned out on dancing at home. So it's no surprise that last week, all-around dance superstar Alex Wong posted a video on Instagram performing the famous La Esmeralda variation... but in his living room. And with a frying pan instead of a tambourine.

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Tulsa Ballet in Ma Cong's Tchaikovsky: The Man Behind the Music. Kate Luber Photography, Courtesy Tulsa Ballet.

Updated: Mark Your Calendars for These Online Ballet Performances

Updated on 5/27/2020

Since COVID-19 has forced ballet companies around the world to cancel performances—and even the remainder of their seasons—many are keeping their audiences engaged by streaming or posting pre-recorded performances onto their websites or social media channels. To help keep you inspired during these challenging times, we've put together a list of upcoming streaming events and digital performances.

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