Karina Gonzalez Drives Off with Our Hearts in This Commercial

We love it when ballet makes on-screen appearances, whether its in documentaries or scripted shows—or even commercials. Though tapping top ballerinas to sell something can read as a little cheesy, it's just another chance to see them in action. Plus, commercial videos often have such high production budgets, we get to witness technological wizardry along with dance.

In Houston Ballet principal Karina González's new spot for Honda, though, the focus is on her sweet, sunny personality and crystal clear technique—without any superfluous editing. Her story, of dancing her whole life and becoming the first Hispanic female principal at Houston Ballet, takes precedence over the fact that she's driving around in a Honda. Take a look, and listen for her great advice: You can never be perfect, but you can be excellent.

 

 

For more news on all things ballet, don’t miss a single issue.

Latest Posts


Laurent Liotardo (post-production by Nik Pate), Courtesy ENB

Catch English National Ballet’s Rising Stars in the Emerging Dancer Competition Livestream

The coronavirus pandemic may have postponed English National Ballet's annual Emerging Dancer competition last spring, but the show must go on—digitally! You can still watch ENB's best and brightest talent during the competition's livestream, taking place on September 22 at 7:20 pm BST (that's 2:20 pm ET). Now in its 11th year, the competition for the Emerging Dancer Award will be broadcast live from the company's East London production studio for the first time. Tickets are available for $6.99 per device and will remain available to view on demand until September 29.

Keep reading SHOW LESS
From left: Alaina Broyles, Courtesy Werner; Courtesy Underwood

Gaynor Minden's Latest Dancer Lineup Features a Body-Positivity Activist and Its First Guy

Pointe shoe brand Gaynor Minden recently welcomed 32 young dancers to its coveted roster of Gaynor Girls. But this year, the company included two applicants who push the boundaries of what it means to dance on pointe. While both Mason Simon Underwood and Colleen Werner are longtime GM wearers, they stand out from the rest of this year's group: Underwood is the first ever Gaynor Guy, and Werner is a body-positivity activist.

Keep reading SHOW LESS
Dylan Giles, Courtesy Festival Ballet Providence

Festival Ballet Providence's New Leap Year Program Gives Dancers Facing a Gap Year a Place to Grow

A new training program at Festival Ballet Providence called Leap Year is welcoming pre-professional and professional dancers who don't have a studio or company to dance for this season.

The endeavor is the brainchild of Kathleen Breen Combes, FBP's executive and artistic director. "I kept getting these emails of dancers saying they just need a place to train this year," says Combes. "I thought, What if we could provide a space for dancers to get stronger, experiment and try new things in a nonjudgmental and no-pressure environment?"

Keep reading SHOW LESS

Editors' Picks