David Hallberg: Ballet’s New Crossover Superstar?

May has been a very busy month for American Ballet Theatre principal David Hallberg. In case returning to the NY stage after a two year absence to dance the lead role of Prince Coffee in Ratmansky's Whipped Cream wasn't enough, Hallberg recently shared that he's publishing a memoir. Oh, and he's the new face of Nike.


Hallberg's memoir, A Body of Work: Dancing to the Edge and Back, which will be published by Touchstone, an imprint of Simon & Schuster, is set to come out on November 7. The book will cover the ups and downs of his career, from the Bolshoi to ABT to recovering from a severe ankle injury. There's a long history of ballet dancers writing memoirs, most recently Michaela DePrince's 2014 Taking Flight (also newly the face of a major sportswear company). Memoir helps establish a dancer's celebrity and immortalize their stories, and it certainly seems that Hallberg has garnered enough success in the past few years to fall in line with those before him. Nike certainly thinks so…

Women's Wear Daily announced last week that Hallberg will model for NikeLab's latest campaign in a series of photo and video ads that will run from June 1-10 in a New York City exhibition called "Objects of Desire," showcasing 20 years of Nike campaigns featuring athletes who have given "a unique voice to sport." It's exciting to see ballet on such a major platform, but considering Hallberg an athlete raises the ever-present debate of whether ballet is art or sport (though we suppose both is an option as well.)

Check out this preview video of Hallberg in NikeLab's ACG Poncho:


Latest Posts


iStock

Ask Amy: My Parents Want Me to Get a Job and Cut Back on Dance Classes

I am thinking about pursuing a career in ballet. However, my parents have made it clear that at some point they want me to get a job, which they acknowledge would mean possibly dropping dance, or at least not taking as many classes. I agree that getting a job is important so that I'm able to make my own money, but dropping dance classes is the exact opposite of what will get me to where I want to be. Any suggestions? —Kaia

Keep reading SHOW LESS
Laurent Liotardo (post-production by Nik Pate), Courtesy ENB

Catch English National Ballet’s Rising Stars in the Emerging Dancer Competition Livestream

The coronavirus pandemic may have postponed English National Ballet's annual Emerging Dancer competition last spring, but the show must go on—digitally! You can still watch ENB's best and brightest talent during the competition's livestream, taking place on September 22 at 7:20 pm BST (that's 2:20 pm ET). Now in its 11th year, the competition for the Emerging Dancer Award will be broadcast live from the company's East London production studio for the first time. Tickets are available for $6.99 per device and will remain available to view on demand until September 29.

Keep reading SHOW LESS
From left: Alaina Broyles, Courtesy Werner; Courtesy Underwood

Gaynor Minden's Latest Dancer Lineup Features a Body-Positivity Activist and Its First Guy

Pointe shoe brand Gaynor Minden recently welcomed 32 young dancers to its coveted roster of Gaynor Girls. But this year, the company included two applicants who push the boundaries of what it means to dance on pointe. While both Mason Simon Underwood and Colleen Werner are longtime GM wearers, they stand out from the rest of this year's group: Underwood is the first ever Gaynor Guy, and Werner is a body-positivity activist.

Keep reading SHOW LESS

Editors' Picks