Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.

We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.

Bucharest National Opera's La Sylphide

Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.


Nashville Ballet's Peter Pan

With few dance steps, this cinematic 2013 Nashville Ballet trailer captures the sense of wonder and adventure in J.M. Barrie's tale of a boy who never grows up. It likewise builds a kinesthetic anticipation of flight which audiences could witness during the production through stagecraft and, of course, the soaring, gravity-defying magic of ballet.


Australian Ballet's Giselle

In what you might think of as balletic "fan fiction," the Australian Ballet created a haunting dance for Giselle which includes some of her signature steps and set it to original music for this 2015 ad. While audiences wouldn't see this scene onstage, it's a creative take on a classic character and gives ballet fans something fresh to enjoy.


Boston Ballet's Chaconne

Sometimes simple is better. Using just Balanchine's dreamy choreography and a celestial haze of theatrical mist, this Boston Ballet preview of its current Classic Balanchine program casts a spell with its abstract, visual poetry and leaves you longing to see more.


New York City Ballet's A Midsummer Night's Dream

Dancers know that feeling of being lost in a fairytale world onstage—the audience, the wings and every other reminder of reality dissolves around you. This 2016 New York City Ballet teaser gives a sense of that irreplaceable enchantment as it draws viewers into a performer's fantasy realm that comes alive when the house lights go down.

Jayme Thornton for Dance Magazine

It is perhaps the understatement of the century to say that Misty Copeland—American Ballet Theatre principal, trailblazing role model, and straight-up ballet icon—knows how to work a pair of pointe shoes. But a new campaign for Stuart Weitzman, in which Copeland trades her ballet "boots" for some boots of the more traditional kind, proves (yet again) that she's a dance goddess in any kind of footwear.

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Ballet Stars

For many a bunhead, "The Dance of the Sugar Plum Fairy" is not just a holiday tradition, but a rite of passage. The variation, with its tinkling celesta, bourrées and petit battus, is one that all ballet dancers are familiar with, and getting the opportunity to perform it often represents moving into new realms in your training or career. Such was the case for Soviet ballerina Ekaterina Maximova. In this 1957 clip, the 18-year-old aspirant performed the Sugar Plum variation at a ballet competition, where she represented the Bolshoi Ballet Academy.

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Viral Videos

Same feet, but different shoes... Josephine Lee of the California-based ThePointeShop interviews Milwaukee Ballet dancers and identical twin sisters Elizabeth Harrison and Marie Harrison-Collins to find out all of their pointe shoe hacks, proving once and for all just how individual each dancer's pointe shoe preferences are.

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Ballet Stars
Sisters and New York City Ballet corps dancers Mary Thomas MacKinnon and Olivia MacKinnon. Courtesy Ezra Hurwitz.

When Elle Decor approached Ezra Hurwitz to create a campaign with Tiffany & Co., the former Miami City Ballet dancer-turned-filmmaker knew just who he wanted to feature: the dancers of New York City Ballet.

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