Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.

We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.

Bucharest National Opera's La Sylphide

Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.


Nashville Ballet's Peter Pan

With few dance steps, this cinematic 2013 Nashville Ballet trailer captures the sense of wonder and adventure in J.M. Barrie's tale of a boy who never grows up. It likewise builds a kinesthetic anticipation of flight which audiences could witness during the production through stagecraft and, of course, the soaring, gravity-defying magic of ballet.


Australian Ballet's Giselle

In what you might think of as balletic "fan fiction," the Australian Ballet created a haunting dance for Giselle which includes some of her signature steps and set it to original music for this 2015 ad. While audiences wouldn't see this scene onstage, it's a creative take on a classic character and gives ballet fans something fresh to enjoy.


Boston Ballet's Chaconne

Sometimes simple is better. Using just Balanchine's dreamy choreography and a celestial haze of theatrical mist, this Boston Ballet preview of its current Classic Balanchine program casts a spell with its abstract, visual poetry and leaves you longing to see more.


New York City Ballet's A Midsummer Night's Dream

Dancers know that feeling of being lost in a fairytale world onstage—the audience, the wings and every other reminder of reality dissolves around you. This 2016 New York City Ballet teaser gives a sense of that irreplaceable enchantment as it draws viewers into a performer's fantasy realm that comes alive when the house lights go down.

Viral Videos

Earlier this month, 15-year-old American dancer Ava Arbuckle was one of eight scholarship winners at the Prix de Lausanne. For her classical selection, Arbukle, clad in an ultra-feminine, rosette-covered tutu, performed Flora's variation from The Awakening of Flora, Marius Petipa's 1894 one-act ballet about the Greek goddess of Spring. Back in 2007, historian and choreographer Sergei Vikharev reconstructed the work for the Mariinsky Ballet, with Evgenia Obraztsova, then a soloist at the Mariinsky and now principal at the Bolshoi Ballet, originating the titular Flora.

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Viral Videos

Yesterday, the first of Nike's new Common Thread video series dropped, and we were thrilled to see that it featured dancers; namely, Dance Theatre of Harlem member (and June/July 2017 Pointe cover star) Ingrid Silva, and Florida-based ballet student Alex Thomas. Even better, it's narrated by tennis phenom Serena Williams. This series of short videos celebrates Black History Month by focusing on representation in sport. (We're not crazy about ballet being called a sport, but we'll let it slide.) In each installment, athletes united by a common thread discuss their passion, and the lack of role models they saw in their fields while growing up.

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Viral Videos

Happy Valentine's Day! Below, Josephine Lee plays a version of the Newlywed Game with Alonzo King LINES Ballet dancers and couple Michael Montgomery and Shuaib Elhassan.

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Profiles

Former American Ballet Theatre principals Cynthia Gregory and Fernando Bujones—known for their inimitable stage presence and penchant for flair—dazzle in this performance of the Black Swan pas de deux. They draw the audience into their characters' worlds, even in a gala performance

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