Viral Videos

Five of Our Favorite Ballet Trailers

Bucharest National Ballet's 2013 trailer for "La Sylphide,' via YouTube

Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.

We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.

Bucharest National Opera's La Sylphide

Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.


Nashville Ballet's Peter Pan

With few dance steps, this cinematic 2013 Nashville Ballet trailer captures the sense of wonder and adventure in J.M. Barrie's tale of a boy who never grows up. It likewise builds a kinesthetic anticipation of flight which audiences could witness during the production through stagecraft and, of course, the soaring, gravity-defying magic of ballet.


Australian Ballet's Giselle

In what you might think of as balletic "fan fiction," the Australian Ballet created a haunting dance for Giselle which includes some of her signature steps and set it to original music for this 2015 ad. While audiences wouldn't see this scene onstage, it's a creative take on a classic character and gives ballet fans something fresh to enjoy.


Boston Ballet's Chaconne

Sometimes simple is better. Using just Balanchine's dreamy choreography and a celestial haze of theatrical mist, this Boston Ballet preview of its current Classic Balanchine program casts a spell with its abstract, visual poetry and leaves you longing to see more.


New York City Ballet's A Midsummer Night's Dream

Dancers know that feeling of being lost in a fairytale world onstage—the audience, the wings and every other reminder of reality dissolves around you. This 2016 New York City Ballet teaser gives a sense of that irreplaceable enchantment as it draws viewers into a performer's fantasy realm that comes alive when the house lights go down.

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Josephine Lee of the California-based ThePointeShop explains how to find the best fitting pointe shoes when recovering from a broken metatarsal, plus extra tips on recurring injuries, and getting over the box of your shoes.

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Ballet Training

Argentinian ballerina Paloma Herrera, who is now the artistic director of Ballet Estable del Teatro Colón in her home country, joined American Ballet Theatre at just 16 years old and was promoted to principal at 19. Over the course of her 24-year career with ABT, she became known for her maturity and range as an artist. Still, ingenue roles remained one of her hallmarks due to her ability to portray youth with honesty. She even danced Giselle for her ABT retirement performance. In this clip highlighting the first act variation in Giselle, she conveys the character's innocence with unaffected sincerity.

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Site Network
(From left) Gonzalo Garcia, Sara Mearns, Isabella Boylston, and Calvin Royal III in Ezra Hurwitz's "Mobile Devices," courtesy Ezra Hurwitz

Apple—continuing their sensational streak of genius dance collabs—has done it again, with a sleek promo video for the new iPhone that features the ballet world's best and brightest.

The beautiful short film, titled "Mobile Devices" (we see what they did there!), is directed by former Miami City Ballet dancer Ezra Hurwitz. It follows a day in the life of American Ballet Theatre soloist Calvin Royal III and New York City Ballet principal Sara Mearns, and also includes appearances by NYCB principal Gonzalo Garcia and ABT principal Isabella Boylston. "I wanted to showcase the experience of an African American male ballet dancer alongside the more traditionally featured white female ballerina," says Hurwitz, who frequently collaborates with stars of the dance world. "That said, I also wanted to keep it fun and visually driven, and make it a real celebration of these dancers' artistry, athleticism and determination."

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Viral Videos

Master pointe shoe fitter Josephine Lee of the California-based ThePointeShop chats with Cincinnati Ballet principal Sirui Liu to hear all about her journey to find the perfect pointe shoes, and the additional customizations that she makes.

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