Few things are more powerful for promoting ballet performances than captivating trailers—especially in today's visually-focused, digitally-connected world.

We've rounded up some eye-catching ads from seasons past and present that not only make us wish we could have seen the show, but also stand alone as short films.

Bucharest National Opera's La Sylphide

Magnifying the scarf which—spoiler alert—brings about the ballet's tragic conclusion, this 2013 Bucharest National Opera's trailer turns that fateful fabric into a beautiful, deadly web. Its windswept movements form a dance of its own.


Nashville Ballet's Peter Pan

With few dance steps, this cinematic 2013 Nashville Ballet trailer captures the sense of wonder and adventure in J.M. Barrie's tale of a boy who never grows up. It likewise builds a kinesthetic anticipation of flight which audiences could witness during the production through stagecraft and, of course, the soaring, gravity-defying magic of ballet.


Australian Ballet's Giselle

In what you might think of as balletic "fan fiction," the Australian Ballet created a haunting dance for Giselle which includes some of her signature steps and set it to original music for this 2015 ad. While audiences wouldn't see this scene onstage, it's a creative take on a classic character and gives ballet fans something fresh to enjoy.


Boston Ballet's Chaconne

Sometimes simple is better. Using just Balanchine's dreamy choreography and a celestial haze of theatrical mist, this Boston Ballet preview of its current Classic Balanchine program casts a spell with its abstract, visual poetry and leaves you longing to see more.


New York City Ballet's A Midsummer Night's Dream

Dancers know that feeling of being lost in a fairytale world onstage—the audience, the wings and every other reminder of reality dissolves around you. This 2016 New York City Ballet teaser gives a sense of that irreplaceable enchantment as it draws viewers into a performer's fantasy realm that comes alive when the house lights go down.

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Jayme Thornton

Roman Mejia Is Carving His Own Path at New York City Ballet

In a brightly lit studio high above the busy Manhattan streets, Roman Mejia rehearses George Balanchine's Allegro Brillante. Though just 20, the New York City Ballet corps dancer exudes an easy confidence. Practicing a tricky sequence of triple pirouettes into double tours his breathing becomes labored, but his focus doesn't waver. He works until he finds the music's inherent rhythm, timing his turns evenly and finally landing them with a satisfied smile.

Since joining NYCB in 2017, Mejia has had the chance to take on ballets ranging from Romeo + Juliet to Fancy Free to Kyle Abraham's hip-hop–infused The Runaway. Though he often finds himself the youngest person in the room, Mejia is rarely intimidated. He's been immersed in ballet since birth. His father, Paul Mejia, danced with NYCB in the 1960s, and his mother, Maria Terezia Balogh, danced for Chicago City Ballet and Fort Worth-Dallas Ballet. Both of Mejia's parents and his grandmother attended the School of American Ballet. Now, Mejia is quickly building on his family's legacy, creating buzz with his shot-from-a-cannon energy, rapid-fire footwork and charismatic charm.

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A Letter from the Editor in Chief

Hi Everyone,

These are challenging times. The social distancing measures brought about by COVID-19 has likely meant that your regular ballet training has been interrupted, while your performances, competitions—even auditions—have been cancelled. You may be feeling anxious about what the future holds, not only for you but for the dance industry. And that's perfectly understandable.

As you adjust to taking virtual ballet class from your living rooms, we here at Pointe are adjusting to working remotely from our living rooms. We've had to get a little creative, especially as we put our Summer Issue together, but like you we're taking full advantage of modern technology. Sure, it's a little inconvenient sometimes, but we're finding our groove.

And we know that you will, too. We've been utterly inspired by how the dance community has rallied together, from ballet stars giving online classes to companies streaming their performances to the flood of artist resources popping up. We've loved watching you dance from your kitchens. And we want to help keep this spirit alive. That's why Pointe and all of our Dance Media sister publications are working nonstop to produce and cross-post stories to help you navigate this crisis. We're all in this together.

We also want to hear from you! Send us a message on social media, or email me directly at abrandt@dancemedia.com. Tell us how you're doing, send us your ideas and show us your dance moves. Let the collective love we share for our beloved art form spark the light at the end of the tunnel—we will come out the other side soon enough.

Best wishes,

Amy

Bethany Kirby, Courtesy Tulsa Ballet

Ballet Company Costume Departments Jump Into Action, Sewing Masks for Coronavirus Aid

The novel coronavirus pandemic has forced ballet companies worldwide to cancel or postpone their seasons. But it's not just dancers and artistic staff that have found their work at a standstill. Costume departments, a vital component in bringing performances to life, have also hit pause. However, costume shops around the country, including Tulsa Ballet, Milwaukee Ballet and Miami City Ballet, have figured out a creative way to utilize their resources to give back to their communities during this challenging time. We touched base with Tulsa's team to find out what their experience has been like.

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